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Back to the Startups Challenges

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we are_
we are_
Innovation for creative and digital industries
Innovation for creative and digital industries
Why this Challenge?

we are_ is a growing community of 1 600 people who believe in the power of French Creative Industries: decision makers, corporate leaders, VC's, startups and of course artists. Our ambition is to build bridges between industries like those of music, cinema, fashion, luxury, tech, live entertainment and video games… To evolve French Creative Industries and promote them in France and the international stage.

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Our Startup Challenge
Innovation in the Cultural and Creative Industries

Innovation in the creative industries is transforming the way art is created, consumed, and shared. By integrating advanced technologies such as AI, virtual reality, and digital platforms, it allows for the reinvention of artistic expression. This fusion of tradition and technology opens new opportunities for creators while redefining business models and making culture more accessible and interactive.

We are looking for innovative and scalable solutions accelerating the evolution of cultural, creative and digital industries. We welcome projects that empower creators, reinvent content distribution, audience engagement or business models through technology. Solutions may rely on AI, immersive experiences or digital platforms and should demonstrate a functional MVP, strong user experience, and the ability to integrate easily into existing cultural and creative ecosystems.

Apply Now

Innovation in the Cultural and Creative Industries

Innovation in the creative industries is transforming the way art is created, consumed, and shared. By integrating advanced technologies such as AI, virtual reality, and digital platforms, it allows for the reinvention of artistic expression. This fusion of tradition and technology opens new opportunities for creators while redefining business models and making culture more accessible and interactive.

We are looking for innovative and scalable solutions accelerating the evolution of cultural, creative and digital industries. We welcome projects that empower creators, reinvent content distribution, audience engagement or business models through technology. Solutions may rely on AI, immersive experiences or digital platforms and should demonstrate a functional MVP, strong user experience, and the ability to integrate easily into existing cultural and creative ecosystems.

Apply Now

Innovation in the Cultural and Creative Industries

Innovation in the creative industries is transforming the way art is created, consumed, and shared. By integrating advanced technologies such as AI, virtual reality, and digital platforms, it allows for the reinvention of artistic expression. This fusion of tradition and technology opens new opportunities for creators while redefining business models and making culture more accessible and interactive.

We are looking for innovative and scalable solutions accelerating the evolution of cultural, creative and digital industries. We welcome projects that empower creators, reinvent content distribution, audience engagement or business models through technology. Solutions may rely on AI, immersive experiences or digital platforms and should demonstrate a functional MVP, strong user experience, and the ability to integrate easily into existing cultural and creative ecosystems.

Apply Now

Selection Criteria
French-based startup

You are a French startup, from early-stage to growth or scale-up, with a clear ambition to scale.

Clear value proposition

You offer a concrete solution addressing real needs in cultural, creative and digital industries.

Positive and measurable impact

Your solution demonstrates positive economic, social and/or environmental impact.

Scalability & international

Your project shows strong potential for scalability, international, export or cultural influence.

Strong and committed team

Your team brings complementary skills, relevant experience and strong commitment to the project.

Rewards
  • One year membership in we are_

    We offer to our three winners the chance to enjoy our club in the heart of Paris and our new club in Lille (opening early 2025), where you can attend all our events and expand your network through numerous meetings with members of our community!

  • Pitch on stage at VivaTech

    The finalists get the chance to pitch on stage at VivaTech and win two 4-day passes for VivaTech 2025!

Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

  • 1/30/26

    The applications are open

  • 3/23/26

    The applications are closed

  • 4/6/26

    The finalists are announced

  • 6/17/26

    Final on the Pitch Studio

Apply Now

Apply now

Apply Now

Apply Now

FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?